AEON VIETNAM UPGRADES AEON GENERAL MERCHANDISE STORE – BINH DUONG CANARY AFTER 05 YEARS OF OPERATION

19 - 05 - 2020

On May 15, 2020, after a period of upgrading, General Merchandise Store AEON - Binh Duong Canary has just launched a changed look, bringing a lot of new products, services and shopping experiences for customers.

ABOUT GENERAL MERCHANDISE STORE - AEON BINH DUONG CANARY

The General Merchandise Store - AEON Binh Duong Canary officially opened on November 1, 2014. Up to now, AEON Mall - Binh Duong Canary has been recorded with the highest average annual growth rate, with the 2nd highest sales revenue out of 5 AEON Vietnam General Merchandise Stores. After 5 years of operation, General Merchandise Store - AEON Binh Duong Canary has welcomed nearly 30 million customers. In 2019, there were more than 6 million customers, an increase of 130% compared to 2015, with the highest increase of 160% / year.

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With the aim of bringing customers new experiences, meeting the ever-changing needs of customers, AEON Vietnam has upgraded the General Merchandise Store - AEON Binh Duong Canary, and officially launched the new products & regions on May 15, 2020.

At General Merchandise Store, we are expanding the Delica buffet food area- Ground floor, adding 220 seats, and at the same time adding new culinary options for customers, especially desserts: sweet potato related food, drink, donut, ice cream ball, whipped cream, Baumkuchen, crepe & waffles, Japanese curry, bento, AEON Bakery, AEON Café. On the first floor, the area for shoes, bags, accessories & Young Casual is also expanded, offering a variety of products such as sandals, fashion accessories such as hats, glasses to support customers in hot weather conditions in Binh Duong province.

In addition, for the first time in the South, AEON Vietnam brings Japanese furniture products, Hóme Cóordy - AEON's own brand, expected to launch in the third quarter of this year.

In the field of specialty stores, customers in Binh Duong area will experience the shopping space at the first Glam Beautique store in the area. A combination of AEON Wellness and famous brands of perfumes, cosmetics, beauty and health care products in the world, Glam Beautique store at AEON Mall - Binh Duong Canary with an area of 574m2 promises to impress the beauty believers at the first sight.

In addition, AEON Bicycle specialty store on the ground floor and Daiso one-price store on the second floor have also been upgraded to bring new products and shopping experiences to customers.

Pursuing AEON's eternal business philosophy "All for customers", AEON Vietnam always strives to grasp the needs of customers and catch up with changing trends in daily lifestyle of customers. Then, we will suggest ideas and improvements to bring new, quality products and services as well as enhance the shopping experience, to meet the needs of customers.

ABOUT AEON VIETNAM CO., LTD

AEON Group is one of the largest retail groups in Japan with a history of more than 260 years. As of 2019, AEON Group has been present in 14 countries with more than 21,996 business locations globally. Under the AEON Group, AEON Vietnam Co., Ltd was established in 2012, investing in a variety of retail businesses and officially opened the first AEON Mall - Tan Phu Celadon in early 2014, with the business philosophy: "All for customers".

In Vietnam, AEON Vietnam is doing business in the fields of: developing Shopping Malls, General Merchandise Stores, Specialty Stores, AEON ESHOP E-commerce Website. As of May 2020, the chain of stores belonging to AEON Vietnam's business fields nationwide included:

  • 03 Shopping Malls:
    • HCM City: AEON Mall Tan Phu Celadon (floor area of 116,000m2) and AEON Mall Binh Tan (floor area of 114,000m2)
    • Binh Duong: AEON Mall Binh Duong Canary (floor area of 70,000m2)
  • 05 General Merchandise Stores (GMS):
    • HCM City: General Merchandise Store AEON Tan Phu Celadon and General Merchandise Store AEON Binh Tan
    • Hanoi: General Merchandise Store AEON Long Bien and General Merchandise Store AEON Ha Dong
    • Binh Duong: General Merchandise Store AEON Binh Duong Canary
  • 24 Specialty Stores nationwide
    • Glam Beautique
    • Petemo
    • Wellness
    • Daiso one-price store
    • AEON Bicycle
    • Deli Station
  • AEON ESHOP e-commerce site
  • Regional Distribution Center – “RDC” in Hochiminh City

After 6 years since the opening of the first shopping mall in Vietnam, AEON Vietnam has recorded an average growth customer rate of 11.5% / year and average revenue growth rate of 15% / year.

In 2020, AEON Vietnam will launch the General Merchandise Store - AEON Hai Phong Le Chan (expected in October 2020). In addition, we plan to open about 30 more specialty stores nationwide.

In the next 5 years (2020 to 2024), AEON Vietnam aims to become the leading retailer in terms of sales. Not only continuing to open more GMS and specialty stores in the current areas, AEON Vietnam will also develop business activities in other provinces and cities. We aim to have 15 more shopping Malls nationwide by 2025. In addition, AEON Vietnam will aim to diversify shopping channels, continue to develop AEON ESHOP e-commerce site, and at the same time diversify business models such as supermarkets, convenience marts, ... to meet the shopping needs of customers in different regions.

In Vietnam, AEON Vietnam always strives to contribute to the community through business activities and social responsibility activities such as: ① Planting trees "Hometown Forests" around shopping malls and at Ba Vi National Park, Lang Co (Hue) with a total of more than 100,000 trees as of December 2019; ② The plastic waste reduction project has been implemented since September 2019 with the cooperation of AEON staff - Customers - Government - Community, towards the goal of reducing disposable plastic waste and plastic bags for the sake of everyone's health and living environment; ③ The 5-year project on Sustainable Education is expected to be implemented from June 2020 to 2024. In 2020, in the context of the impact of the Covid-19 pandemic, the chosen theme will be “Education on individual hygiene” for students in Kindergarten and Primary School - Public system in the District where AEON Vietnam is present.

With the aim of nurturing children - the country's future generation, promoting friendship and local sustainable development, in Vietnam, AEON 1% Club Foundation has activities such as: ① AEON scholarship Program: held since 2010, up to now nearly 1,000 scholarships has been awarded to Vietnamese students; ② Asia Youth Leader Program for students in the Asia, with a total of about 922 attending students from 2010 - 2019, including 152 Vietnamese students

In addition, in Vietnam, AEON Environmental Foundation has organized many tree planting and environmental protection activities such as: School Construction Support project for 30 schools in Hue for more than 15,000 children; ② Donating solar battery systems to 10 primary schools in HCMC; ③ Project of planting 3,000 Sakura trees in Hoa Binh Park (Hanoi) until 2021.

  • AEON Vietnam Co., Ltd.
  • No. 30 Bo Bao Tan Thang, Son Ky Ward, Tan Phu District, Ho Chi Minh City
  • Corporate Communications & Social Responsibility Department
  • Email: phongtruyenthong@aeon.com.vn
  • Tel: (033) 217 9797