AEON FIRST PRESENTING IN VIETNAM, AEON MALL TAN PHU CELADON OPENING ON JANUARY 11, 2014

11 - 01 - 2014

August 23, 2018

AEON Vietnam Co., Ltd. (AEON Vietnam) opened the first large-scale "AEON MALL Tan Phu Celadon" in Ho Chi Minh City on January 11, 2014. With this shopping mall, Vietnam will be the third country after Malaysia and China to mark the arrival of AEON in the form of a large-scale shopping mall.

AEON Group in its medium-term plan (2011-2013) has set out a strategy of "Asia shift", the whole group will promote its development strategy into ASEAN, China. etc. In Vietnam, in 2008 AEON Credit Service was the first Japanese company to provide installment sales service; From the end of 2011, Ministop started to launch the Ministop convenience store through a franchise form, up to now, there have been 17 stores. And in this shopping mall, the management and operation is also undertaken by a company specializing in development and operation, AEON Mall Vietnam.

aeon lan dau xuat hien tai viet nam

With the philosophy of "All for customers", and providing customers with a rich, comfortable lifestyle as well as a long-term commitment to the local community, AEON Group will increase the opening of more shopping malls and GMS, actively coordinate its members to provide and deploy general financial services, specialty stores etc.

aeon lan dau xuat hien tai viet nam

Location and catchment area of AEON MALL Tan Phu Celadon

AEON MALL Tan Phu Celadon, the first shopping mall of AEON Vietnam is located in the "Celadon City" area in Tan Phu district, 9 km westward from the center of Ho Chi Minh city. Within a radius of 15 minutes by motorbike, the number of surrounding residents in 4 districts of Tan Phu, Go Vap, Binh Tan and Tan Binh reaches 1.8 million people, which is a high population density area. In addition, the shopping mall is located in Celadon City, a new model urban area, including many complexes such as residential areas, international schools, hospitals, sports stadium, etc.

Characteristics of AEON MALL Tan Phu Celadon

AEON MALL Tan Phu Celadon will be the first type of Shopping Mall located in the suburbs in Vietnam, with a height of 3 floors (a ground floor and a basement), retail space of about 50,000 m2, which includes AEON General merchandise store and about 120 tenant stalls. AEON MALL's tenant stalls can be divided into 5 large zones to meet all the needs of customers

  1. Fashion area, with international fashion brands
  2. Specialized sales area, providing daily consumer products, children's items, hobby items, etc.
  3. Food court, with the largest area in Ho Chi Minh City, includes restaurant, fast food, food court.
  4. Play area, including children's play area, cinema, bowling etc.
  5. Service area, with beauty care centers, classes etc.

In addition, AEON MALL also designed a motorcycle parking for customers to be assured to use comfortably with more space get their vehicle more easily. The supervision and operation of AEON Delight, a group company specializing in the management of buildings will help customers feel more secure and comfortable when shopping.

AEON MALL Tan Phu Celadon, the first comprehensive experience shopping mall in Vietnam will continue to bring customers a richer and more diverse lifestyle.

diem dac trung cua aeon tan phu
diem dac trung cua aeon tan phu

Characteristics of AEON Mall Tan Phu Celedon

Support customers with a richer lifestyle with the largest sales area in Vietnam

AEON's GMS with sales area of 16,000 square meters, the largest in Vietnam, is the first One-Stop Shopping supermarket in Vietnam, fully meeting all shopping needs of customers. From food items, daily consumption in the supermarket area, to fashion stalls for both adults and children, as well as household items that respond to the change in lifestyle of customers. In the future, to meet the increasing needs of the new generation of families in Vietnam, AEON will continue to provide "high quality value products", "safe and secure food", propose "new lifestyles". Furthermore, AEON aims to build a shopping mall with equipment facilities and staff who is dedicated to the comfort and convenience of customers, together with customers to realize a richer and better life.

Characteristics of the floors

  • Ground Floor

    In addition to the supermarket area provides more than 12,000 daily essential items such as fresh food, technology food, etc. there are also "Delica World" and "AEON Bakery" with the largest scale in Vietnam with nearly 1000 m2, ready to serve all kinds of menus and tastes of customers. In addition, there are also the Health & Beauty Care (H&BC) counter to fully meet the increasing demand for health and aesthetics, as well as the "AEON bicycle shop" with many after-sales facilities. Customer service, fast delivery service, storage service etc. will also contribute to creating a comfortable shopping environment for customers.

    gioi thieu dac trung cac phan

    In the vegetable and fruit area, about 30 products carefully selected at Dalat vegetable gardens will be delivered directly to the supermarket every day to ensure fresh quality. In addition, AEON also deployed “Salad Bar” and “Ready-to-cook foods” bar so that customers can choose kinds and quantities of food according to their preferences.

    At the import food stalls, there are more than 600 items imported from all over the country, including AEON's own brand “TOPVALU” to meet the needs of Japanese food. In addition, AEON has also deployed frozen food stalls with the largest scale in the region.

    In Delica's ready-to-eat food section, there are more than 20 types of menus serving Japanese dishes, including Sushi which is very popular in Vietnam. Customers, together with their family and friends, can immediately enjoy dishes prepared on the spot at the 100-seat dining area, with an extensive menu including famous dishes of Vietnam and other Asian countries. In the H&BC stall under the brand "AEON Wellness", health and beauty products are gathered to meet the increasing demands of customers. Brands such as “BRIGITTE” appearing for the first time in Vietnam, together with 12 Self-Cosmetics brands, will be provided to customers with thoughtful consulting services. In particular, AEON will promote skin care, health care products, and functional foods to meet the needs of women in a hot, sunny environment in Vietnam.

  • The 1st floor

    Cosmetic stalls combined with advice from famous Japanese brands in Vietnam, together with fashion and jewelry stalls create an area to honor the beauty of women, supported by thoughtful counselors.

    A number of new fashion brands of AEON Malaysia will be introduced for the first time at men's and women's fashion stalls. Scalette brand offers a wide range of products with styles, from office, casual to underwear. In addition, Hush Puppies brand of the US and Sicily underwear brand will also be introduced for the first time in Vietnam. Clothing repairing services will also be provided for customers to get the best products.

  • The 2nd Floor

    AEON will combine the children's product stalls with the Molly Fantasy indoor play area to create the "Kids Republic" with the largest scale in Vietnam. Electronic stalls, home decorations etc. will also contribute to enriching customers' lives.

    In the "Kids Republic", in addition to children's fashion, baby products, toys, etc., there is also a store called "Pokemon Shop" for the first time in Vietnam specializing in products of Pokemon brand, followed by the Pokemon TV show that premiered in January 2014. Other popular items of Japanese brands will also be found here.

    In the electronics stall, there will be a full range of Multimedia products such as Smartphones, Tablet; audio-visual equipment, home appliances, beauty equipment with famous brands from Japan. At the entrance to the stall, customers can enjoy and feel the sharpest images with 170-inch LED TV wall. After-sales services such as delivery, repair, installment service of AEON Credit Service are also available to serve all needs of customers.

    In the stationery area, with the support of Japanese brands having factories in Vietnam, AEON always provides high quality, creative and attractive products to meet all types of needs in offices, schools and households.

Categories of services

AEON provides a full range of services, creating a convenient and comfortable shopping environment for customers. Some services include: same-day delivery service, issuance of AEON voucher, issuance of AEON membership card, package, babysitting room, clothing repairing, installment sales through AEON Credit Service, free bus etc..

Briefing of AEON MALL Tan Phu Celadon

Name: AEON MALL Tan Phu Celadon
Address: 30 Bo Bao Tan Thang, Son Ky Ward, Tan Phu District, Ho Chi Minh City
Building structure: 3 floors, 1 ground floor and 1 basement
Tel: 08-826-887733
Opening date: January 11, 2014 (Saturday)
Opening time: From 10:00 to 22:00 (except for some stalls)
Day off: Open all year without break
Project area: About 35,120 m2
Total retail area: About 78,780 m2
Total tenant area: About 49,900 m2
Parking: 4,000 motorbikes and 500 cars
Total tenant area: About 49,900 m2
Operated and managed by: AEON MALL Vietnam Co., Ltd.
Mall Director: Mr. Furuki Shigeru
Total number of employees: About 1,500 people (all in the shopping mall)
Catchment area population: 1.4 million people, 35,000 households (with a radius of 7km, 15 minutes by motorbike)

Briefing of AEON General Merchandise Store

Name: AEON Tan Phu Celadon
Tel: 08-826-887711
Opening time: Supermarket area on ground floor: 8:00 ~ 22:00
khu hàng thời trang, Area of Fashion and home appliances (1st and 2nd floors): 10:00 ~ 22:00
Day off: Year-round without a break
Area: Sales area of 16,000 m2; back-room area of 7,000 m2, total of 23,000 m2
Mall Director: Mr. Nguyen Van Lap
Total number of employees: About 500 people

Environmental activities of the Shopping Mall

"AEON Hometown Forests" Program

For newly built shopping malls, AEON organizes the program "AEON Hometown Forests" together with local people to plant self-growing trees around the mall as part of environment protection activities, to contribute to the community.

On November 24, 2013, at AEON MALL Tan Phu Celadon, about 1,600 people including local customers and AEON staff planted 8,000 trees.

hoat dong vi moi truong cua trung tam mua sam

About AEON Vietnam

Name: AEON Vietnam Co., Ltd.
Address: 30 Bo Bao Tan Thang, Son Ky Ward, Tan Phu District, Ho Chi Minh City
Date of establishment: October 7, 2011
Investment capital: USD 134,839,000 (13.35 billion Japanese Yen, calculated at USD 1 = 99 Japanese Yen)
The representative: Mr. Yasuo Nishitohge
Business Segments: Retail, shopping mall development, tenant rental, import and export, etc.
Categories of SC, GMS, SM, and HP of AEON in ASEAN (January 11, 2014)
Company name Total SC GMS SM HP
AEON Malaysia 31 22 27 4
AEON Big Malay 28 16 5 23
AEON Thailand 66 66
ASEAN region 125 38 27 75 23